China’s first Easy Joy Heike Store officially opened in the form of store-in-store in Shenzhen’s Shenchang No.1 Gas Station on December 5. In the store there are fresh foods such as crabs, lobsters and apples, as well as clothing, shoes and accessories such as watches and large home appliances such as television sets. Customers may place orders for whatever they like by scanning the QR code. The store also promotes numerous goods through posters, PAD, etc. and customers may purchase with cash, China Union Pay card or Alipay’s QR code scanning.