The Ethiopian Embassy in China and Easy Joy, Sinopec branded convenience store, have recently signed a strategic cooperation agreement in Pu'er, Yunnan Province of China. 

The two sides will explore the coffee trade market based on their respective advantages and provide international and domestic customers with the whole industry chain services, from coffee bean trade to customized production of end products.

Under this agreement, the Ethiopian Embassy will help Sinopec Easy Joy source high-quality coffee beans directly from major growing regions in Ethiopia. 

Easy Joy will produce from the selected raw beans the drip bag coffee and freeze-dried coffee products, which is guarantee of flavor profile and premium taste.